From The Financial Times:
The time European consumers spend online has, for the first time, overtaken the hours they devote to newspapers and magazines, a study revealed. [this is not rare: I mean, the level most newspapers and magazines -ugghhh- have here is totally disgusting. Most of them have large sections of “cotilleo“, that is, of gossiping about the personal life of famous stupid people. I am not going to write about television, because that is even more depressing…]
But the growth of new media is expanding total media consumption rather than simply cannibalising print and television.
Print consumption has re-mained static at three hours a week in the past two years, as time spent online has doubled from two to four hours. Viewers are also spending more time watching television, up from 10 hours to 12 a week. [I am sure that blogging has a little responsibility for this…]
The Jupiter Research survey of more than 5,000 people in the UK, France, Germany, Italy and Spain shows that Europeans’ use of the internet is still behind the rates seen in the US. A similar study by Jupiter of US habits found that Americans now spend 14 hours a week online – as much time as they spend watching television – and just three hours reading print. [I can only say 😉 ]
However, the rapid spread of fast broadband internet connections in Europe is likely to accelerate the trend. The average time spent online by broadband customers in Europe was seven hours a week, compared with two hours for those with dial-up connections.
Por primera vez, los consumidores europeos emplean más tiempo en internet que en leer periódicos y revistas (lo que no me extraña nada 😛 ). Esto, sin emabrgo, no significó que se disminuyera la lectura de periódicos o las horas dedicadas a la televisión, si no que, se incrementó las horas dedicadas al consumo de comunicación (seguro que los blogs han contribuido a esto…).
Sin embargo, el uso de intenet por parte de los europeos (sobre todo, email y búsquedas) está todavía lejos del nivel de USA. Pero la rápida expansión de conexiones de banda ancha en Europa puede acelerar esta tendencia.